The Founder,or the pioneer of the genre paintings of Ukiyo-e, which was the most preeminent works of Edo vulgar culture. He contrived his original way(Hishikawa art) in the genre paintings with much effort at studying or practicing painting under Kano,Tosa school. He made a brilliant figure in the art world with his device of illustration pictures for wood-block printed pamphlets or books. They became more familiar by his closed-up illustration, just like picture books.
The objects of his illustration pictures were people’s customs or manners in Yoshiwara, pleasure quarter at that time, and Kabuki theater. He succeeded in massproducing and popularizing wood-block printed pictures. This was one of his great exploits by which he has been called the Father of Ukiyo-e.
The great artist Moronobu was born in Hota, now Kyonan-machi around 1630. And in 1694, he passed away in Edo. Ukiyo-e as Japanese Art was popularized by Moronobu.